Content Marketing
A keyword-mapped content strategy that builds topical authority over time — not another blog post published into the void.
What's included
Keyword mapping
Every piece of content earns its place on a keyword map first. We research real search demand for your market, group it by topic and intent, and map each keyword to a specific page — new or existing — before a single word gets written.
Topic clusters & internal linking
Individual articles rarely rank on their own merit anymore. We build topic clusters — a pillar page supported by a set of linked subtopic pages — because that structure signals topical authority to Google in a way a scattered blog archive never does.
Who it's for
Businesses with a reasonably sound technical foundation but thin, ad-hoc, or stalled content — a blog that publishes occasionally with no strategy behind it, or none at all. If you already publish content and it isn't working, the gap is almost always strategy and structure, not effort.
Our process
- 1
Content audit & keyword mapping
What you have, what's missing, and which keywords each page should own.
- 2
Cluster planning & production
A pillar-and-subtopic content plan, written to the keyword map and internally linked as it's published.
- 3
Measure & expand clusters
Track which clusters are gaining traction and expand those first, rather than spreading effort evenly.
How we measure results
What we track: organic sessions and keyword rankings for each topic cluster, measured against a defined before/after publishing window.
Content built around a keyword-mapped cluster with internal linking tends to compound in visibility over time; content published without that structure tends to plateau regardless of volume — the difference is planning, not word count.
Pricing
From €1,650/month
including keyword mapping, topic-cluster planning, and monthly published content
See full pricing →