International & Multilingual SEO
One correctly-built site architecture for two markets — German and English — researched and written for each market on its own terms, not translated from one to the other.
What's included
hreflang & architecture
Duplicate content between language versions is the most common failure mode we see. We audit and implement correct hreflang, URL structure, and canonicalization so your DE and EN (or other language-pair) versions stop competing with — and quietly cannibalizing — each other in search.
Market-specific keyword strategy
A translated keyword list is not a market-specific keyword strategy. Search behavior, phrasing, and intent differ by market even within the same language. We research each target market independently, then build content and on-page strategy around what that market actually searches, not a direct translation of the other market's keywords.
Who it's for
DACH businesses expanding into English-speaking markets, or English-speaking businesses entering the German-speaking market — anyone whose site needs to serve more than one language or market correctly, especially where a translation agency has already produced fluent copy that isn't ranking.
How DE and EN work as two systems, not one translated into the other
Picture two independent search systems — a German-market system and an English-market system — each with its own keyword research, its own content, and its own ranking signals, linked correctly at the technical layer (hreflang) so Google understands they serve different audiences rather than duplicating one another. That's the architecture; the diagram beside this section shows the flow between them.
DE market · independent keyword research and content
EN market · independent keyword research and content
hreflang connects them, doesn't merge them
Market-specific keywords, not translated keywords
Our process
- 1
Bilingual technical audit
hreflang, URL structure, and duplicate-content diagnosis across both language versions.
- 2
Market-specific keyword research
Independent research for each target market — not a translated keyword list.
- 3
Architecture & content build
Correct implementation plus content built to each market's actual search behavior.
- 4
Cross-market reporting
Ranking presence and organic performance tracked separately per market, so you can see each one's progress on its own terms.
How we measure results
What we track: hreflang implementation accuracy, resolution of duplicate content between language versions, and ranking presence achieved in the newly targeted market.
The words a market searches for rarely translate one-to-one, even between closely related languages — which is why market-specific keyword research, not translation, is the deliverable here. This page is also the clearest standing proof of our own bilingual capability: the team doing this work operates in both languages daily.
Pricing
From €2,600/month
covering one additional market/language pair
Each further market is custom-scoped.
See full pricing →